The team at Nexus created this advertisement for Paudin Knives with the goal of crafting a moody, cinematic experience that demonstrated their iconic chef knife for an audience on home cooks. We positioned the video to convey home cooks who use Paudin Knives as culinary masters of their home, communicating the high-end perception of the Paudin brand. We designed the video to be used on their website to further qualify leads looking to purchase a quality chef knife, with the goal of increasing their website engagement through this method.

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Our primary goals:

• Showcase the Knife in an attractive manner that positioned it as high-end

• Increase website engagement with professional content

• Incorporate a moody, darker style to further the high-end brand perception

• Convey Paudin Knives as a choice for culinary masters