InfraHeal came to us looking for a refresh of successful ad creatives after some of their previous ad campaigns had performed poorly. Being in this tight spot and needing creatives that would convert, the team at Nexus took on the task of creating a highly-effective content solution.

InfraHeal needed 4 variants for split testing that were designed to be high-converting, engaging, and use a testimonial to achieve the highest conversion rates possible. With their target revenue from this ad campaign in mind, the Nexus team got busy conducting market research, strategising, and creating.

After an initial strategy call to learn their target audience, customer pain points, and what made their product unique from competition, we created 4 ad variants that blew their expectations out of the park.

​

Our primary goals:

• Achieve a high conversion rate from their Meta ad campaign

• Generate creatives that would give a high ROAS

• Articulate the benefits of red light therapy to a cold, unknowing audience

• Utilise a testimonial that explained the product from a customer perspective